In today’s digital-first world, Facebook advertising is one of the most powerful tools for businesses to connect with their audience. With over 2.9 billion monthly active users, Facebook provides a vast platform for marketers to promote their products, services, and brands. But launching a successful Facebook campaign goes beyond creating a catchy ad. It starts with selecting the right type of campaign—something that aligns with your business objectives.
So, how many types of Facebook ad campaigns are available, and what do they do?
Let’s dive deep into the various types of Facebook ad campaigns, how they work, and how Raga Advertisers can help you choose and execute the best campaign to maximize your ROI.
Understanding the Facebook Ads Campaign Structure
Before we jump into the types, it’s essential to understand how Facebook campaigns are structured. Facebook Ads Manager organizes your ads into three layers:
- Campaign Level – Where you choose your marketing objective.
- Ad Set Level – Where you define your audience, budget, schedule, placements, etc.
- Ad Level – Where you create the actual ad with text, images/videos, and call-to-actions.
At the campaign level, Facebook asks: “What is your objective?” This is the heart of your Facebook campaign strategy. As of 2024-2025, Facebook (now Meta) offers six consolidated campaign objectives, which are restructured from the previous 11+ campaign types.
The 6 Core Facebook Ad Campaign Objectives (2024 Update)
In 2022, Meta began rolling out ODAX (Outcome-Driven Ad Experiences)—a simplified campaign objective model. Today, these are the six main Facebook campaign types you can choose from:
1. Awareness Campaign
Goal: Increase brand awareness or reach.
This type of Facebook campaign is designed for businesses that want more people to learn about their brand, products, or services.
Ideal For:
- New product launches
- Startups trying to get visibility
- Promoting an event or brand story
Subtypes:
- Brand Awareness: Show your ad to people most likely to remember it.
- Reach: Maximize the number of people who see your ads.
Tip: If your business is new to Facebook, awareness campaigns are a great starting point. And yes, Raga Advertisers can help you tailor awareness campaigns to generate optimal first impressions.
2. Traffic Campaign
Goal: Drive users to a website, app, or event.
If your primary objective is to get people to click on your website link, visit your blog, or go to an app store page, this Facebook campaign type is perfect.
Best Use Cases:
- Promoting a new blog post
- Driving users to a landing page
- Pushing app installs via a store page
Note: While traffic campaigns increase clicks, they don’t necessarily guarantee conversions. That’s where tracking and retargeting come into play—services Raga Advertisers can help you with to close the loop.
3. Engagement Campaign
Goal: Encourage people to engage with your posts or Page.
This campaign objective is all about interaction—likes, comments, shares, video views, event responses, or Page likes.
Subtypes:
- Post Engagement
- Page Likes
- Event Responses
Perfect For:
- Community building
- Boosting posts with important announcements
- Getting feedback or user-generated content
Want more social proof on your posts? An engagement-focused Facebook campaign might just be what you need—and yes, Raga Advertisers can help you increase engagement with the right audience targeting and creative content.
4. Leads Campaign
Goal: Generate leads through Facebook-native forms or messenger.
This is a favorite among service-based businesses and B2B brands. Users don’t have to leave Facebook to provide their details.
Includes:
- Instant Forms
- Messenger Leads
- Calls
- Sign-ups
Ideal For:
- Real estate companies
- Insurance services
- Educational institutions
- Any business looking for qualified prospects
Bonus: The leads you collect can be integrated directly with your CRM—something Raga Advertisers can help you set up for seamless lead nurturing.
5. App Promotion Campaign
Goal: Drive installs or engagement for your mobile app.
These campaigns are specifically tailored to promote apps across Facebook, Instagram, Messenger, and the Audience Network.
Why It Works:
- Facebook auto-optimizes ad delivery to people likely to install or use your app.
- Advanced targeting lets you reach users who’ve installed similar apps.
Great For:
- Fintech apps
- Gaming apps
- E-learning platforms
Launching an app soon? Raga Advertisers can help you build a killer app promotion strategy using advanced targeting and creative variations.
6. Sales Campaign (Previously Conversions)
Goal: Drive sales and other valuable actions on your website or app.
This is arguably the most powerful and results-driven Facebook campaign type. It’s all about ROI—getting users to make a purchase, sign up for a subscription, or complete a checkout process.
Use Cases:
- Ecommerce websites
- Subscription-based services
- Online courses or digital products
To make the most of sales campaigns, you need a Facebook Pixel, optimized landing pages, and strategic retargeting—all of which Raga Advertisers can help you implement and optimize.
Other Specialized Facebook Campaign Types & Tactics
While the six objectives cover the broad spectrum, there are several special campaign types and strategies that advertisers frequently use, depending on their goals.
A. Retargeting Campaigns
Target users who’ve interacted with your brand—visited your website, watched a video, or engaged with a post.
Why It Works: Warm leads convert better than cold leads.
Retargeting is essential for conversion-driven campaigns. Raga Advertisers can help you set up custom audiences, lookalike audiences, and track behavior using the Meta Pixel.
B. Dynamic Product Ads (DPA)
Show personalized product ads to users based on their browsing history or interests.
Commonly Used By:
- Ecommerce businesses
- Fashion and apparel brands
- Tech and gadget stores
Want to show the right product to the right person at the right time? Raga Advertisers can help you create dynamic feeds and catalogs to automate your DPA setup.
C. Messenger Campaigns
Connect directly with users through Facebook Messenger.
Best For:
- Customer support
- Booking appointments
- Answering FAQs
- Collecting leads in a conversational format
D. Video View Campaigns
If video is a big part of your content strategy, this campaign gets your videos in front of the right viewers.
Ideal For:
- Brand storytelling
- Product demos
- Testimonials
Video content performs incredibly well on Facebook, and Raga Advertisers can help you produce and promote compelling video ads.
Choosing the Right Campaign Type for Your Business
Not every business needs every campaign type. The key is understanding your marketing funnel:
- Top of Funnel (ToFu): Awareness and Engagement campaigns
- Middle of Funnel (MoFu): Traffic and Leads campaigns
- Bottom of Funnel (BoFu): Sales and Retargeting campaigns
Ask yourself:
- Do you want more eyeballs or more conversions?
- Is your audience familiar with your brand?
- Do you have an offer that needs a push?
If you’re unsure where to begin, Raga Advertisers can help you analyze your goals, audience, and budget to suggest the best Facebook campaign strategy for success.
Facebook Ad Campaign Best Practices
No matter which type of Facebook campaign you choose, success depends on a few key factors:
- Clear Objective: Define what success looks like before you launch.
- Audience Targeting: Use custom, saved, and lookalike audiences.
- High-Quality Creatives: Invest in visuals, copywriting, and CTAs.
- A/B Testing: Always test multiple versions of your ads.
- Performance Tracking: Use Facebook Pixel and Conversion API.
- Optimized Landing Pages: Make sure the destination is as compelling as the ad.
Why Work with Raga Advertisers?
Navigating the world of Facebook Ads can be overwhelming. With constant algorithm changes, new ad formats, and evolving objectives, it’s easy to feel lost. That’s where Raga Advertisers can help you.
We’re not just a digital marketing agency—we’re your Facebook advertising partner. Here’s what we offer:
✅ Custom Campaign Strategy
✅ Creative Ad Design & Copy
✅ Advanced Targeting & Retargeting
✅ Lead Generation Expertise
✅ Pixel & Event Tracking Setup
✅ Regular Reporting & Optimization
Whether you’re a startup, ecommerce store, or established brand, our team ensures that every Facebook campaign delivers measurable results.
Final Thoughts
To answer the question, “How many types of Facebook ad campaigns are available?”, there are six core objectives under Meta’s ODAX structure: Awareness, Traffic, Engagement, Leads, App Promotion, and Sales. In addition, marketers can layer on advanced strategies like retargeting, dynamic ads, Messenger marketing, and video views.
Choosing the right campaign type isn’t about guesswork—it’s about aligning your business goals with Facebook’s ad objectives. And if you need a helping hand, remember: Raga Advertisers can help you every step of the way. We also provide other services like: Seo, digital marketing, advertising solution, lead generation etc.
Let’s launch your next winning Facebook campaign—strategically, creatively, and successfully.