Lead generation is the process of attracting and converting potential customers into prospects for a business. It involves identifying individuals or organizations that have shown interest in a product or service and gathering their contact information for future engagement. Lead generation strategies can include digital marketing techniques like email campaigns, content marketing, social media advertising, search engine optimization (SEO), and pay-per-click (PPC) ads. Businesses use lead magnets, such as free trials, eBooks, or webinars, to capture leads’ attention. Effective lead generation helps companies build a pipeline of potential clients, driving sales and business growth.